TransactionsAnalysis12 min read

Earn-outs are back and drafted worse than ever

Deferred consideration has returned to the mid-market as buyers and sellers stall on valuation. We reviewed 61 signed sale agreements and found the same four failure points repeated in nearly every one. Here is what a defensible earn-out looks like when the accounts are contested two years later.

Helena MarchettiPartner, Transaction Advisory

Why earn-outs are returning

Earn-outs can bridge a valuation gap without forcing either side to concede its view of future performance at signing. That makes them attractive when trading conditions are uncertain, financing is more selective, or a business depends heavily on a small number of contracts or individuals.

The apparent compromise creates a new problem: the parties remain economically connected after control has changed. The buyer controls the business, while the seller depends on how that business is operated and measured. A sound structure must address that tension directly rather than leave it to broad obligations of good faith.

Define the economics before drafting the formula

The parties should agree the commercial model before turning to detailed drafting. Revenue, EBITDA, customer retention, and milestone-based tests each reward different behaviour. The chosen measure must fit the business and be capable of consistent verification throughout the earn-out period.

  • State the accounting policies and their order of precedence.
  • Address acquisitions, disposals, shared costs, and changes in group structure.
  • Specify information rights and the timetable for reviewing calculations.
  • Separate genuine operating protections from restrictions that prevent ordinary management.

Design the dispute process for the dispute you may have

An expert determination clause should identify which questions are accounting questions and which remain legal or contractual questions. It should also define the expert's powers, the evidence each party may submit, and the circumstances in which a manifest error can be challenged.

The strongest earn-out provisions are operational documents, not merely payment clauses. They tell the buyer how freedom of action will be preserved, tell the seller how performance will be measured, and give both sides a credible route to resolution before positions harden.

Discuss the implications

Speak with our advisory team about how these considerations apply to your organisation or transaction.

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